BigReg

Bureaucracy inside. Simple purchase outside.
Automotive
Regulated marketplace
Active
BigReg on desktop and mobile screens
Challenge

The problem.

Buying or selling a private plate in the UK is legally complex and opaque. Buyers cannot tell whether a plate can legally be assigned to their car. Prices hide extra fees. Listings may not actually be available. Sellers have no idea what their plate is worth and no liquid way to sell it.

Solution

What we built.

A search first marketplace with a managed transfer service behind it. BigReg is not an exchange. It verifies availability with the DVLA, handles the transfer and delivers the plates. On the sell side it either buys the plate outright or lists it on commission, with a 24 hour response promise.

  • Plate search and filtering by pattern, prefix, suffix, and dateless type
  • Availability check instead of instant checkout
  • All-inclusive pricing, no surprises at payment
  • Buy, quick sale, and free commission listing in one platform
  • DVLA-compliant transfer workflow with status tracking in the back office
Screens

Check out the ui.

BigReg product screens
Approach

How it's built.

Search is the entry point, not storytelling. The first screen is an action. The availability check happens before payment, which removes both the fear and the refund risk. Optional services are presented as included, which frames value instead of upselling. The sell side asks for the minimum: few fields, a clear 24-hour promise, no valuation guarantee.

Outcome

What changed.

  • Fewer failed orders, because availability is confirmed before money moves
  • Transparent pricing removes the main reason buyers abandon
  • Operations scale through lead based verification instead of headcount
  • Two revenue lines: margin on owned plates, commission on listings
4 SEARCH MODES
pattern, prefix, suffix, dateless
2 REVENUE STREAMS
owned stock and commission
24 HOURS
promised seller response
Drop a line

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